We came across a great TED talk some time ago.
If you haven’t heard of
TED it’s a top website full of opinions and ideas with the motto “Ideas
Worth Spreading”.
It’s had more than 5 million views and the presenter Simon Sinek
presents an 18 minute talk on “How great leaders inspire action”.
It is
also a very interesting insight and analytic dissection of how Apple has
become so successful worldwide.
It work’s on Sinek’s “Golden Circle” concept which he dubs “probably the world’s simplest idea”.
This idea is knowing WHY, HOW and WHAT an organization does.




